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Jukebox Music
What Makes a Website Bad?
When landing at a website, what makes you say 'yikes' and click the back button? For me, it is tasteless music with no way to turn it off.
Signs of Webmaster Newbies
All of us have been "newbies" at one point in our webmastering lives.We spent hours at dhtml, javscript and graphics sites looking for copy-and-paste stuff that we thought would make our sites look impressive.
First timer's websites are easily spotted with their smorgasboard of javascripts, animated gifs, sounds and other components. Unfortunately, this only makes a site look amateur.
Creating an Amateur Image
You might have a brick and mortar business that's been around for the last decade, with tons of satisfied customers.On the Internet, however, your visitors do not know your reputation.A professional online image will create trust. When designing your website, here are some things to avoid so that your business does not look amateur or like a fly-by-night operation:
- Dark, heavy backgrounds with hard-to-read fonts - For a business website, it’s best to use a plain white background and black text so that your visitors can read it easily. Some first timers are tempted to have “fancy” backgrounds with different colored text. Not only does it make your text hard to read, but if you are including pictures of products, it is hard to make them blend in with the background.
- Pages that are larger than the browser screen - There’s nothing more irritating that trying to read a web page that scrolls across the screen. Generally, web users use 1024 x 768 as their desktop resolution. Try to stay within those confines.
- Sound effects - Everyone has different tastes when it comes to music, but even if you discovered music that appeals to every single person alive, don’t make it automatically load on your site. With a music site, there are scripts that will allow the user to click "play" at his or her option. This applies to audio advertisements or other background sound effects -- have a pause button or an off button.
- “Cool” effects - About 8 or 9 years ago, it was real “cool” to have a flash presentation on the index page. Everyone was doing this. This does not establish your online reputation. Flash introductions require a lot of effort to create and when they are done, do not offer anything substantive for the viewer. These intros can take a long time to load and most people will not wait around to view them. Another thing that beginners think is “cool” are page fading effects, animated images and scrolling text. I added these types of things when I first started out, thinking it made me look talented. However, the cold reality is that these effects are a waste of time and a turnoff. I have seen some sites designed by alleged website design specialists, where the links quickly scroll across the screen and you have to "aim and shoot" just to be able to click a link. Do not bother with these effects. Your visitors discovered your site when searching for information or products -- they are not there to be impressed with your stie design skills.
- No clear navigation scheme - Many people enter a website by the interior pages, not at the home page. You should give your visitors a way to easily click through your site. Left and top menus are the most popular and are therefore familiar to your visitors. Regardless of where you place your menu, make sure it’s consistent throughout your entire site. A lack of a clearly defined and consistent navigation menu is a sure fire sign of an amateur web design.
- No search feature - Particularly if you have a large product line that you are selling or if you have a content rich site, always include a search box to help your visitors. If you don't know how to do this, try free services like FreeFind or Google search.This makes your site "user friendly" and demonstrates that you care about your visit'rs experience.
- “Secret” prices - If you’re selling products, include the price. Don't try to force your potential customer into the shopping cart just to find out what the price is -- it's rude and many will not do it.
- Policies - An amateur site will not include privacy policies, terms of use and, when selling products or services, returns and shipping policies. In this vein, you should also provide contact information, particularly if you are selling products or services.
- Under construction pages - “Under construction” or “coming soon” pages are a surefire way to announce that you’re an amateur. If you haven’t finished a page yet, don’t bother linking to it. Add a link to your menu or sitemap at such time as the page is completed.
- No online shopping cart - If you are selling a product, provide a way for people to purchase your product online. When people are looking to buy something online, they usually intend to buy it immediately. Chances are, they do not want to fax in their credit card to you or mail a check or money order. Paypal is a good option if you don't have a merchant account and if you're selling digital products, services like Clickbank are worth considering.For people who already have a merchant account, there are free and quality shopping carts available, like Mals-e.com, which also givesyou the ability to offer an affiliate program.
What's Your Gripe?
Newbie or pro, you can voice your opinion about what makes a stinking website at the NotGuru's survey about poor website design.If you're looking for giveaways, software and tips to help your fledgling online business, the Not Guru blog delivers plenty of resources every day. Take the site design survey today and feel free to submit your comments - the results are quite interesting.
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