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![]() 2 8Way Arcade Joystick (new)+14 button/switch(ball top) US $19.99
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Buttons Switch
Switchflops: A Fresh Trend Shoe Explosion
Flip flops and casual style shoe are two terms that are rarely associated. But not based on 25-year-old Phillips. Back in high school in Tampa, Fla., Phillips assembled a special flip flop prototype that featured interchangeable straps for various style combinations. In just a couple years, Switchflops was in flight as a legitimate style retail company. Switchflops predicts that total revenue will reach $ 30 million in 2010. Article source - Switchflops- A high school art project turned big business by Personal Money Store.
The idea behind Switchflops is fairly basic
With Switchflops, customers who can't afford a closetful of shoes can make a style forward step into being fabulous. Lindsay Phillips' creation gives customers many different trend combinations from which to choose, thanks to a wide variety of accessible straps. There are buttons, sequins, beads and so much more. The price is right, too: $ 35 for the sole with one strap, and $ 12 apiece for additional decorative straps. Each new strap makes for a fashionable, affordable new adventure. And Switchflops also offers other shoes like wedges and additional accessories. Over 4,000 stores around the world give consumers the opportunity to know the Switchflops experience.
'Everyone wore flip-flops to school, all of the time'
Phillips flexed her entrepreneurial muscles and secured her future. The children at her secondary school loved to wear flip-flops to school ("Everyone wore them all of the time," she told AOL), however the casual shoes weren't always one of the most fashionable footwear in and of themselves. Changing it up on a daily basis would have required purchasing multiple pairs, which wasn't practical for everybody. With Switchflops, need and idea meshed perfectly. Phillips pursued a patent with the help of a patent attorney, and that patent was given in 2004. By 2007, with the help of experienced CEO Jeffrey Davidson, Phillips got Switchflops off the ground. Now Phillips is seeking to set up an overseas office for the business.
The strength of choice
Customers want the ability to customize their purchases to make them unique. That's a business trend that's hot today, based on AOL Small business. It is also something of which Phillips is well-aware.
"Everyone wants to be just a little unique, and while we might have the same bag, we don't want it to be exactly the exact same," she said.
Find more data on this subject
AOL Small Business
smallbusiness.aol.com/2010/09/01/why-didnt-i-think-of-that-switchflops-the-30-million-school/
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